With barely a month left for the biggest cricketing extravaganza - IPL, the franchisees are leaving no stone unturned to create maximum awareness for their respective teams.
Shah Rukh Khan held press conferences in Mumbai and Kolkata for his team Kolkata Knight Riders where he unveiled the logo, the theme song (composed by Vishal-Shekhar) and in the process had a field-day with the media. We had even earlier informed you of Preity Zinta having roped in Sajid- Wajid and Daler Mehndi for her team song. In fact last week, even the Bangalore Royal Challengers, owned by Vijay Mallya had announced their plans for an ad and a promotional video which would feature Rahul Dravid along with Katrina Kaif and Deepika Padukone.
Now it seems like the promotion isn’t enough for the teams. News has it that Shah Rukh Khan has apparently approached veteran music composer Bappi Lahiri to compose some more songs for his team. Bappi would be composing three songs which would be sung by him, Usha Uthup and a Bengali band called Bhoomi. The songs would be recorded some time next week and you never know King Khan may himself croon some lines.
Meanwhile, Preity Zinta recently shot for her music video for her Mohali team. The video is made under Preity’s company called P Zinta Film World and is directed by ad filmmaker Ram Madhvani who recently directed the Bheja Kam track for Aamir Khan’s Taare Zameen Par. The music of the video has a Punjabi flavour with Bhangra King Daler Mehndi lending his vocals and Sajid- Wajid (Partner, Welcome) composing the music. Cricket seems to be on top of the mind of some top Bollywood stars.
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